Free Essays - A Life of Greatness :: Example Personal Narratives

A Life of Greatness Of all the characters that I' ve " met" through books and movies, two stand out as people that I most want to emulate. They are Attacus Finch from To Kill A Mockingbird and Dr. Archibald " Moonlight" Graham from Field of Dreams. They appeal to me because they embody what I strive to be. They are influential people in small towns who have a direct positive effect on those around them. I, too, plan to live in a small town after graduating from college, and that positive effect is something I must give in order to be satisfied with my life. Both Mr. Finch and Dr. Graham are strong supporting characters in wonderful stories. They symbolize good, honesty, and wisdom. When the story of my town is written I want to symbolize those things. The base has been formed for me to live a productive, helpful life. As an Eagle Scout I represent those things that Mr. Finch and Dr. Graham represent. In the child/adolescent world I am Mr. Finch and Dr. Graham, but soon I' ll be entering the adult world, a world in which I' m not yet prepared to lead. I' m quite sure that as teenagers Attacus Finch and Moonlight Graham often wondered what they could do to help others. They probably emulated someone who they had seen live a successful life. They saw someone like my grandfather, 40-year president of our hometown bank, enjoy a lifetime of leading, sharing, and giving. I have seen him spend his Christmas Eves taking gifts of food and joy to indigent families. Often when his bank could not justify a loan to someone in need, my grandfather made the loan from his own pocket. He is a real-life Moonlight Graham, a man who has shown me that characters like Dr. Graham and Mr. Finch do much much more than elicit tears and smiles from readers and movie watchers. Through him and others in my family I feel I have acquired the values and the burning desire to benefit others that will form the foundation for a great life.

Creativity, the Subconcious, and Daydreaming :: Biology Essays Research Papers

Creativity, the Subconcious, and Daydreaming When an artist of any sort is inspired they have what can very closely be compared with a spiritual feeling. Some have said that this state in which, the imagination flows so freely is that of a conscious dream. In this short essay I will explore the ideas behind creativity and this dreamlike state of inspiration. In order to do so we must first decide what creativity is and then how it is affected. Creativity ¡Ã‚ ¦ is it merely the expression of ones ideas, or must it be something that none has ever thought of before? My answer to this question is that neither idea is a proper definition for creativity. To be creative is the ability of the individual to express themselves in a passionate manner that is unique. The expression must be unique in the fact that the way in which it is expressed demonstrates the emotions and feelings of the creator. Also there are other forms of creativity such as inventing in which although the idea itself may not be completely new, or unrelated to something else, but that this idea is a composite of the information, which one has obtained throughout their life. This idea in order to be creative cannot be just a regurgitation of the ideas, but rather it must be an individual perspective. Creativity can be found in every day life in the simplest things, as in the way in which a person observes a flower that they are passing. However, what causes a c reative genius is the way in which they express their unique perspective. Creative Geniuses when asked about their feelings of inspiration have often said that they feel that their spiritualized feeling is similar to that of a dream. Could the dream-like state which artists experience during inspiration be similar to that of daydreaming? Absolutely, Day dreaming is when one ¡Ã‚ ¯s mind drifts from the task that it has been set to do. In this state we are still conscious unlike in sleeping dreams, but our mind is able to, so to speak drift into the depths of itself. There have been studies done that say that daydreaming is connected with intelligence and creativity. This is partially because sometimes our brain needs time to process information and although this is generally done during our REM sleep cycle sometimes it can carry over to our wakeful states.

Psychoanalytic Theory

In this paper I will be talking about the founder of the psychoanalytic theory, Sigmund Freud. Who came up with many ways to find out why we do the things we do and think the way we think. Sigmund Freud was an awesome mind that thought things and put it on paper that we might would think was too offending to others. Throughout the decades his work has been deciphered by many people who try to make sense of it, and in this paper I will try to let you know what understanding I got from the readings. When it comes to comparing and contrasting the psychoanalytic theories of Sigmund Freud, Carl Gustav Jung, and Alfred Alder, I felt like Sigmund Freud had the most, wide range of theories and the broader range of thoughts throughout his readings. One thing that Alder touched on that puzzled me is the fact that we all some kind of way are coming into our personality as a child while suckling on our moms breast. Another thing that puzzled me about Alder is that our personality comes from a form of sexuality, like the comment he made about everyone having a crush on their mother at an early age and mainly boys but girls also. From what I read though is that the female will stop that sexual connection with their mother and transfer it to their dad, and it was said it’s because they don’t have a penis. It seems to me that all of Alders research was more on how people think from sexuality experiences rather than any life experiences. On the other hand there is Jung who wrote that the visions and dreams he often experienced were not unimportant coincidences, but instead were valuable communications of information from the realm of the paranormal. This I also found really puzzling because we all know that we have dreams but have never thought that the dreams or thoughts came from another realm. Jung’s ego is quite similar in scope and meaning to Freud’s. It is the aspect of personality that’s conscious, and it embodies the sense of self. (Jung believed that this personal identity, or ego, developed around age four. ) One of the central ways in which Adler’s views differed from those of Freud was the emphasis each placed on the origin of motivation. REF†¦ Throughout my reading about Jung I found that his theories made more sense than those of Freud, mainly because Freud’s theories were based on a person’s sexuality which I find hard to believe mainly because of the fact that his theories are based on sex. Whereas Jung’s theories made more sense to me as far as him quoting that our dreams are like an iceberg, with dreams being bigger than what they appear to be and our collective unconscious that we can’t control is our past elders. When it comes to Alder I feel like his psychoanalytic theories makes a lot of sense also because he feels like everyone has their own unique motivations on why they make the decisions they make in life and also how that individual person perceives the life that they have been raised around. What is significant about Adler’s notion is that it involves comparisons and rivalries with other people. For Adler, social interest is a primary source of motivation. The internal drives emphasized by Freud are complemented by external pressures, especially those arising from relationships. REF†¦ When it comes to the stages of Freud’s theory, it’s very interesting on how he broke down the stages. The first one I want to talk to you about is the Oral stage in which he says that you are like a child that’s depending on their mother for milk and comfort and pleasure. Also he felt like that if you carry this Oral stage over into your adult life that you would develop habits like attachment, and also have pleasure from biting, chewing, sucking hard candy, eating or smoking cigarettes. The next stage is the Anal stage in which he talked how as kids we learned to use the pot, and those of us who learned quick and was willing to use the bathroom would shake the Anal stage and the ones who would want to hold their feces would likely be stuck in the anal stage. Also he stated that these certain people would like to make messes and also making messes of other peoples lives. (Or they may be overly concerned with neatness, parsimony, order, and organization†¦REF) The next stage is the phallic stage in where he says a child starts touching their genitals and participates in masturbation. This stage seemed odd to me because I can’t recall masturbating at the age of four. The next stage is the genital stage in which he states that if you make it through all the challenges of childhood with enough sexual energy still left then there will supposedly be a fairly well-adjusted life, dominated by the genital stage. When it comes to the defense mechanisms of Freud repression is one that I can relate to simply because as a child my father left the house and was gone for many birthdays which made me not trust men. That plays on in my mind now that I have a two year old son of my own, that I would never leave his side and will always be there as long as God is willing. Another defense mechanism is denial and I can relate to that also because when my granddad passed away it was hard on me and I was in denial of not wanting to accept that he was gone and I’d never see him again. Another defense mechanism that I could relate to is sublimation in which I transform my dangerous urges into positive ones. One way that I do this is by helping out at the local boys club and helping my elders as much as possible. In conclusion Freud, Jung, and Alder had great minds on them that needed to be wrote down with every thought. Because throughout my time on this earth I have never heard people talk so openly about why people do the things they do and think the way they think. As I went over the readings I could only think what type of life these people really lived. Also some of the points they made about certain things really made sense especially the oral stage. We need great minds like that in our world to make sense of things like why things happen the way they do. Psychoanalytic Theory In this paper I will be talking about the founder of the psychoanalytic theory, Sigmund Freud. Who came up with many ways to find out why we do the things we do and think the way we think. Sigmund Freud was an awesome mind that thought things and put it on paper that we might would think was too offending to others. Throughout the decades his work has been deciphered by many people who try to make sense of it, and in this paper I will try to let you know what understanding I got from the readings. When it comes to comparing and contrasting the psychoanalytic theories of Sigmund Freud, Carl Gustav Jung, and Alfred Alder, I felt like Sigmund Freud had the most, wide range of theories and the broader range of thoughts throughout his readings. One thing that Alder touched on that puzzled me is the fact that we all some kind of way are coming into our personality as a child while suckling on our moms breast. Another thing that puzzled me about Alder is that our personality comes from a form of sexuality, like the comment he made about everyone having a crush on their mother at an early age and mainly boys but girls also. From what I read though is that the female will stop that sexual connection with their mother and transfer it to their dad, and it was said it’s because they don’t have a penis. It seems to me that all of Alders research was more on how people think from sexuality experiences rather than any life experiences. On the other hand there is Jung who wrote that the visions and dreams he often experienced were not unimportant coincidences, but instead were valuable communications of information from the realm of the paranormal. This I also found really puzzling because we all know that we have dreams but have never thought that the dreams or thoughts came from another realm. Jung’s ego is quite similar in scope and meaning to Freud’s. It is the aspect of personality that’s conscious, and it embodies the sense of self. (Jung believed that this personal identity, or ego, developed around age four. ) One of the central ways in which Adler’s views differed from those of Freud was the emphasis each placed on the origin of motivation. REF†¦ Throughout my reading about Jung I found that his theories made more sense than those of Freud, mainly because Freud’s theories were based on a person’s sexuality which I find hard to believe mainly because of the fact that his theories are based on sex. Whereas Jung’s theories made more sense to me as far as him quoting that our dreams are like an iceberg, with dreams being bigger than what they appear to be and our collective unconscious that we can’t control is our past elders. When it comes to Alder I feel like his psychoanalytic theories makes a lot of sense also because he feels like everyone has their own unique motivations on why they make the decisions they make in life and also how that individual person perceives the life that they have been raised around. What is significant about Adler’s notion is that it involves comparisons and rivalries with other people. For Adler, social interest is a primary source of motivation. The internal drives emphasized by Freud are complemented by external pressures, especially those arising from relationships. REF†¦ When it comes to the stages of Freud’s theory, it’s very interesting on how he broke down the stages. The first one I want to talk to you about is the Oral stage in which he says that you are like a child that’s depending on their mother for milk and comfort and pleasure. Also he felt like that if you carry this Oral stage over into your adult life that you would develop habits like attachment, and also have pleasure from biting, chewing, sucking hard candy, eating or smoking cigarettes. The next stage is the Anal stage in which he talked how as kids we learned to use the pot, and those of us who learned quick and was willing to use the bathroom would shake the Anal stage and the ones who would want to hold their feces would likely be stuck in the anal stage. Also he stated that these certain people would like to make messes and also making messes of other peoples lives. (Or they may be overly concerned with neatness, parsimony, order, and organization†¦REF) The next stage is the phallic stage in where he says a child starts touching their genitals and participates in masturbation. This stage seemed odd to me because I can’t recall masturbating at the age of four. The next stage is the genital stage in which he states that if you make it through all the challenges of childhood with enough sexual energy still left then there will supposedly be a fairly well-adjusted life, dominated by the genital stage. When it comes to the defense mechanisms of Freud repression is one that I can relate to simply because as a child my father left the house and was gone for many birthdays which made me not trust men. That plays on in my mind now that I have a two year old son of my own, that I would never leave his side and will always be there as long as God is willing. Another defense mechanism is denial and I can relate to that also because when my granddad passed away it was hard on me and I was in denial of not wanting to accept that he was gone and I’d never see him again. Another defense mechanism that I could relate to is sublimation in which I transform my dangerous urges into positive ones. One way that I do this is by helping out at the local boys club and helping my elders as much as possible. In conclusion Freud, Jung, and Alder had great minds on them that needed to be wrote down with every thought. Because throughout my time on this earth I have never heard people talk so openly about why people do the things they do and think the way they think. As I went over the readings I could only think what type of life these people really lived. Also some of the points they made about certain things really made sense especially the oral stage. We need great minds like that in our world to make sense of things like why things happen the way they do.

Positive and Negitive Effects Computers Have

July 23, 2011ENTRY 1: ME, A WRITER? Attitude: I was never really good at writing. I’ll admit I’m not too thrilled about taking a composition course. This will be a challenge, one that I hope to complete. I’m not looking forward to the long days and nights studying. What I am looking forward to is learning the different techniques and styles. I look at this as an opportunity for me. Inventory: I am an Independent learner, so distance education should be easy for me. Being a Pragmatic I like rules and prefer learning step by step. I have also learned that I am an Abstract learner, so I focus on large ideas, meanings, and relationships. I could properly use a little help with my verbal and social skills. I find myself at a loss of words whenever there is a group conversation. August 4, 2011ENTRY 2: PREWRITING Brainstorm: Ways computers affect my life Positive effects of computers on your personal life: †¢Genealogy †¢Reconnecting with friends †¢Easier/Faster communication †¢Catalog pictures †¢Games †¢Access to information †¢Read the newspaper from all over the world Positive effects of computers on your professional life †¢Training online †¢Job Work faster †¢More affiant †¢Easier access to information †¢Meetings at a company are reduced †¢Manage payroll, accounts receivable, taxes †¢Control inventory Positive effects of computers on your academic life †¢Distance learner †¢Can study day or night †¢More resources to information †¢Video conferences †¢Access to your courses Negative effects of computers on your personal life †¢Spend more time on the computer than with your family Addiction-less interaction with people †¢Faster communication may not be better communication †¢Identity theft Negative effects computers have in your professional life †¢Working from home limits your interaction with colleagues Negative affects computers have in your academic life †¢Less interaction with classmates †¢If your computer crashes you lose your assignments †¢Can be a d istraction for students (playing games etc. ) †¢Plagiarism Thesis: January 12, 2012 ENTRY 3: DRAFTING Evidence: Organization:

Will American Hegemony Produce a Better World for Everybody?

Hegemony is defined as leadership, predominance, especially of one society over another. Encarta dictionary defines it as Control or dominating influence by one person or group especially over society or one nation over others. Referring to America, Stanly D. Brunn pointed out â€Å"the world’s single remaining superpower is the accountable hegemon† (p. 36). Every one would agree that the United States maintains its status as the only remaining superpower in the world though perhaps economically Japan and the rest of the G7 member countries are at par with the US.However many would disagree if one would say, ‘the U. S. remains the world’s police,’ and much more if one would add â€Å"a good policeman indeed. † Thus the question ‘Well American Hegemony Produce a better World for Everybody poses an important analysis of the role of the United States in the global community. But in the realist perspective, they see that the American attitud es towards international order is unstable not because of any special malign characteristic but because of the inherent insecurity that unequal power confers on weaker states.Michael Cox, Timothy Dunne, and Ken Booth pointed out their argument, â€Å"In anarchic orders, weaker states are threatened by extreme concentrations of power and will seek protection in counter-hegemonic groupings† (p. 193). But this has been debated issue as some contends that the American unipolarity is a highly durable political order. Cox, Dunne, and Booth argued that the American order is built on power.They point out â€Å"the extended system of American-led security protection in Europe, the Middle East, and Asia, is an essential element of this order and it can only be sustained by dominant military capabilities, which in turn depends on continuing American economic and technological strength† (p. 193). Realism like any other ism such as naturalism and liberalism is a philosophical posit ion, therefore cannot be subjected to the test of falsifibility or cannot be proved or disproved. Benjamin Frankel point out that realism viewed peace as the result of power equilibrium than a cessation of conflicting ambition (p.6). They regard society as basically conflictive and the struggle for power among rival groups is a fundamental condition of human existence (Frankel, p. 6) Frankel cited that there is a differing position within realism. He noted that realist believed that human beings were driven by lust for power, while the rest including him, regarded power as essentially instrumental to and necessary for the achievement of other goals such as security and even liberal ideals (Frankel, p. 6). The American Hegemony American hegemony has been interpreted in some ways.Demetrios Caraley quoting the words of The Economist stated, â€Å"The united states bestrides the globe like a colossus. It dominates business, commerce, and communications; its economy is the world’ s most successful, its military might second to none† (p. 105). Caraley also cited French Foreign Minister Hubert Vedrine arguing that the United States had gone beyond its superpower status of the twentieth. He said â€Å"U. S. supremacy today extends to the economy, currency, military areas, lifestyle, language and the products of mass culture that inundate the world, forming thought and fascinating even the enemies of the United States† (Frankel, p.105). The American hegemony was also seen in the context of globalization. Caraley noted the statements of two American triumphalists stating, â€Å"Today’s international system is built not around a balance of power but around American hegemony† (p. 105). Globalization is seen simply a disguise for American imperialism. American hegemony has been described as â€Å"hyper power† and is not comparable, in terms of power and influence, to any thing known in modern history. G. John Ikenberry point out tha t hegemony is not just material power capabilities, and hegemonic order cannot be assured simply by a preponderance of such capabilities.He emphasized that a â€Å"leader needs followers and acquiescence of these followers is only achieved if the leader is seen as legitimate† (Ikenberry, p. 18) Quoting Michael Mastanduno, Ikenberry pointed out â€Å"Mastanduno argues that the United States has succeeded in establishing at least a partial hegemonic in East Asia† (Ikenberry, p. 18). The Realist view of Hegemony Realist held that only economically and militarily powerful nation-states qualifies as a hegemon since the use of power or economic sanctions against non-cooperating parties, is regarded as part of the game.Garrit Stratmann points out that this view hold that â€Å"a hegemon has to exercise hegemony over subordinated countries within its sphere of influence† (p. 37). In other words, though hegemony still reflects the preeminent position of a hegemonic actor , but does not necessarily imply dominance rather it is referred to as leadership. Thus, according to Stratmann in the realist view of hegemony, the focus is on the hegemon’s role â€Å"in mitigating collective action problems through the provisions of leadership over other donors and the creation of positive incentives to cooperate, e.g. by assuming a larger share of the costs to set up and maintain a cooperative infrastructure† (37). The realist argues that hegemony of one state provides a benefit for all by providing collective goods to all. Realist maintains that domination is always associated with coercion, state power, and indeed force, and hegemony remains consistently identified with equilibrium, persuasion, consolidation, and consent. Stuart Croft and Phil Williams cited Antonio Gramsci’s definition of hegemony whichâ€Å"stresses the explanatory importance of ideas – that this voluntary submission by one party to another is predicated on the b elief, right or wrong, that all parties will benefit from the interaction between the weak and the strong, even though it is important to emphasize that they might not recognize this act as submissive, nor may they recognize that the outcome might indeed be a hegemonic relationship† (68). Will the American Hegemony Produce a Better World in Realist Perspective? There are many factors that lead to a yes answer to the question above.It has been partly discussed above that the United State’s hegemony has been qualified, as the U. S. has succeeded in establishing partial hegemonic in East Asia. Further more, based on the definition and explanation of what hegemony is and the role of the hegemony in the international community of nation, it appears that indeed the American hegemony meets the requirement to produce a better world for everybody. The biggest threat to humanity to be able live a better life in a better world was the threat of communism prior to the collapsed of the Soviet Union.But with fall of Communism, it is now the evil of terrorism that brought real danger and fear worldwide. The political and social condition of life is no longer threatened by oppression but by the evil of terrorism, which only America can control. Michael Byers and Georg Nolte Noted that the concept of a â€Å"community by superpower is very popular in US international relations theory† (64) which promotes relations rather than dominion. In the realist view, state values of traditional international law prevail over community values such as human rights or sustainable development.Chrystalla A. Ellina noted that the â€Å"realist view of states as autonomous entities defined by geographical boundaries and distinctly separating domestic and foreign policy is incongruent with supra national policy† Realist argues that order is a result of the concentration of material power capabilities in a single state, which uses its commanding position to create and m aintain order. In a sense, realist’s view of hegemony is somewhat apprehensive as they tend to be suspicious of the real intention of the hegemonic nation. Paul J.D’Anieri asserts that Realist contends, â€Å"Great powers pursue hegemony in order to create a world order to favorable to themselves, and often exploitative to others† (p. 218) Jonathan Joseph point out that in the realist View, hegemony can only operate under conditions of social and material causality. Joseph cited â€Å"It is necessary to examine the social whole and its different structures and mechanisms, each of which has its own dynamics† (p. 126). However they admit that only militarily and economically strong nation is capable of being a hegemon.Since the only remaining superpower militarily and economically is the United States, it follows that American hegemony is legitimate and is capable to produce a better world for every body to live. The American use of power in the war against Iraq and against the Taliban forces maybe viewed as an attempt of global domination, but it is quite clear that threat of terrorism has been the main object the war. The world will never be safe with the terrorist around. The war on terror, which the US initiated, has put the world in a better and safer condition.Further more the benefit of globalization, democracy, and continues advancement of technology being carried out by the United States continues to make life easier. What the realist wanted to see actually in the American hegemony is that it should be able to provide benefit for weaker nations by providing collective goods to all. The US assistance in rebuilding European economies during the cold war era and its commitment for peace in the Middle East proves that the United States is working towards improving the world’s political and social condition.On the other hand, the problem that could be pointed out in the American hegemony is the concepts of democracy, which is associated with liberalization. It has been viewed that the American export of democracy and economic liberalization is imperialism, Americanizing its subject nations. Nevertheless, American democracies placed more values to human lives and give more protection and respect both for life and the basic rights of the individual.Realist maybe right that the American unipolar status may not last long but it may not be based on the dominant view that it is unstable and cannot but in time produce competition for the mantle of hegemon. John A. Agnew, Stuart Cordbridge admits that â€Å"there are a number of candidates for international ‘primacy’ available to replace the United States as Number One unless it acts decisively to prevent this† (130). Realist is not at all against hegemony or the American hegemony but just believe that society is basically conflictive.It means that they also recognize American hegemony as no one can dispute that the US is the only remainin g superpower. The realist assertion that hegemony means equilibrium or the balance of power does not certainly mean equal benefit or equal strength. They perhaps simply mean equal opportunity or equal protection, which is guaranteed in the American democracy. Andreas Hasenclever, Peter Mayer, and Volker Rittberger stated, â€Å"Realist theories of regimes emphasize relative power capabilities as a central explanatory variable and stress states sensitivity to distributional aspects of cooperation and regimes† (84).Hasenclever , Mayer, and Rittberger emphasized the realist teaches that the states are the most important actors on the world scene which act out of self -interest in an anarchical environment, without needing to renounce the liberal insights that state are able to realize common interests through cooperation and use international institutions to this ends† (83) Regardless of this statement, T. V. Paul James J. Wirtz, and Michael Fortmann pointed out that †Å"all realism agree on several fundamental assumptions about the nature of international politics† (104) It means that realist recognized some action by the state as a legitimate.Paul, Wirtz, and Fortmann noted that realist also believes that international politics are state centric, because politics are about relations between organized social groups and states are the primary organized groups in the modern world. Therefore the move to rid the world of international terrorist maybe state centric as it is triggered by the 7/11 terrorist attacked but it can also be in the realm of international politics as it was later joined by many other countries in an effort to subdue the international terrorist. Furthermore, based on the realist doctrines above, the U. S.led crusade against systematic mass extinction of people under a tyrannical rule that led to war against Taliban in Afghanistan and Saddam Hussein can still be viewed as part of the international politics, which aim to pro duce a better world for everybody to live. With all the effort of the United States to bring economic rehabilitation in Europe under the Truman Doctrine, the effort to bring peace in the Middle East by trying to mediate in Palestinian conflict, and the US effort to rid the world of the threat of terrorism; I can definitely say the American hegemony was able to produce a better world for everybody.Though the realist view seems to run counter on the concept of hegemony yet there are some areas that realist agrees to the hegemonic ideas. It is in this agreement therefore that the discussion in this paper was based. Realism maybe extreme in their doctrine about hegemony, power, and the community but they provided a political mirror by which the hegemonic states can be judge whether their actions are still within incongruent with hegemony. Work Cited Agnew, John and Corbridge. Mastering Space: Hegemony, Territory and International Political Economy.London: Routledge, 1995. Brunn, Stanley D. 11 September and Its Aftermath: The Geopolitics of Terror. London: Routledge, 2004 Byers, Michael and Nolte, Georg. United States Hegemony and the Foundations of International Law. UK: Cambridge University Press, 2003. Caraley, Demetrios. American Hegemony: Preventive War, Iraq, and Imposing Democracy. New York: Academy of Political Science, 2004. Cox, Michael, et. al. Empires, Systems and States: Great Transformations in International Politics.UK: Cambridge University Press, 2001. Croft, Stuart and Williams, Phil. European Security Without the Soviet Union. Great Britain: Frank Cass & Co. Ltd. , 1992. D’Anieri, Paul J. Economic Interdependence in Ukrainian – Russian Relations. New York: State University of New York Press, 1999. Ellina, Chystalla. Promoting Women’s Rights:The Politics of Gender in the European Union. London: Routledge, 2003 Frankel, Benjamin. Realism: Restatement and Renewal. Great Britain: Frank Cass & Co. Ltd. , 1996. Hasenclever, Andres, et.al. Theoris of International Regimes. UK: Cambridge University Press, 1997. Ikenberry, John. American Unrivaled: The Future of the Balance of Power. USA: Cornell University Press, 2002. Joseph, Jonathan. Hegemony a Realist Analysis. London: Routledge, 2003. Paul, T. V. , et. al. Balance of Power: Theory and Practice in the 21st Century. California, USA: Stanford University Press, 2004. Stratmann, Gerrit. Donor Coordination of Economic Assistance to Eastern Europe. London: Transaction Publishers, 2000.

Ethics in Advertisements

Ethics in advertisements Advertisement is the process of communicating the most persuasive selling message possible, to the right potential consumer of products or services at the right time and place, at least possible cost. Advertisement acts as a communicating bridge between producer and consumer. With industrialization and expansion of market access, importance of advertising is steadily on the increase in modern society. Advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world. At times it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene, undesirable and unethical scenes giving a detrimental result especially on the young population of the society. The article have talked about various types of unethical advertisements like advertisements endorsed by children, surrogate advertising, false and misleading advertisements etc. This article also talks about few advertisements which are ethical. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage. Introduction: Ethics: Ethics have always been an important aspect of every business activity, although the term has meant different things at different times in different lands to different people. Nonetheless, as ethical concerns are an inseparable element of business, advertising cannot ignore them. Sadly, the advertising industry has rarely cared to look beyond immediate marketing objectives. The argument in the industry is that it is the government's job to judge what is right and what is wrong. Shirking its own responsibility for regulation, the industry has belittled business values and agencies have harmed their balance sheets. For any business, customer is very important, and businessman attempt to communicate to all their target customers using means of communication like advertising and sales promotion. Advertising is a very powerful and most commonly used tool. Definition of ethics in advertising: The term ethics in business involves â€Å"morality, organisational ethics and professional deontology† (Isaac, cited in Bergadaa', 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing communications are to be legal, decent, honest and truthful. Unfortunately, in a society where the course of action of the companies is determined by profit targets the use of marketing communications messages â€Å"may constitute a form of social pollution through the potentially damaging and unintended effects it may have on consumer decision making† (Hackley and Kitchen, 1999). Benefits of advertising Communication The organization has to attract the customer and crededate a market for its products. For this purpose, advertising is the most powerful and widely used tool for communicating message regarding products/services to a large target audience. To raise the standard of living In our developing economy, adverting with its micro and macro level influences, exerts vast and varied influences that have played key role in raising the standards of physical and material well being of the Indian society. To make market competitive In India, one finds many innovations being introduced which has changed the market structure from seller's market, and thus the result is more competitive market conditions. Product differentiation It is a fact that advertising brings about products variety through real and psychological product differentiation. Critical evaluation of advertising Though many benefits are achieved through advertisements, the ad message is becoming more and more exaggerated. To achieve competitive advantage, advertising magnifies unimportant differences, resorts to clever, tricky product promises, and claims more and more unbelievable benefits. The customer finds many advertisements as false, deceptive, or misleading. Consumers are uncertain regarding whether or not the performance of a product purchased will in fact meet their needs. If they find that the product lacks in quality, advantage, durability etc. , as advertised they might not buy it again, and develop an aversion to every other product of that company. Unethical advertising Advertisement is considered unethical in the following situations; When it has degraded or underestimated the substitute or rival's product. When it gives false or misleading information on the value of the product. When it fails to give useful information on the possible reaction or side effects of the product. When it is immoral. Ways of misleading the consumers: Many a time, traders entice the customers into their stores by advertising goods at a very low price, but they stock only a handful of such sale items in the store. When the advertised goods are sold out, consumers are steered towards the higher-priced stock or lower quality goods. Sale offer should be for a limited period. Advertisement should declare that sale offer is for a limited time period. The period of the offer should be made clear in the advertisement only when the advertised goods are available for a limited period or stocks are limited. Traders often offer insignificant price reduction. To illustrate, a trader may advertise that the price of product is reduced to Rs. 99. 95, when the normal selling price is Rs. 100. The trader must include the normal selling price and discounted price in his offer . The trader sale offer is misleading if the trader claims the product is below cost, when the price is not below cost after discounts, rebates and other allowances it is misleading if the trader simply shows a fictitious higher price as normal selling price in the advertisement. Advertisement must clearly indicate the total price of goods or services. All price comparison must be truthful and must not intentionally or unintentionally mislead the consumers. Under the Fair Trade Practices Act, retailers have an obligation to ensure that they do not mislead or make false representations to customers with respect to price of the goods. The consumers who shop around and compare the prices of various products are less likely to be deceived by misleading claims consumers should also be aware of what is a reasonable price of goods and not take any advertised discounts at face value. While many sales are legitimate or genuine, the consumers should not get attracted to such sales offers i. e. , â€Å"Hurry†¦ very few days remain for sale†. The consumers should be aware of what to expect when retailers place items on sale and how to avoid being misled by discount advertisements. A marketer should take care to ensure that when goods or services are advertised to be available at a discount or as being on sale, it is a genuine discount or sale. Categories of advertisements: Personal ethics Business ethics Human values Societal ethics Personal ethics: Advertisements which shows impact on personal feelings and relations are divided into two categories viz. , ads which convey personal ethics and which do not. Advertisements which convey personal ethics are: HDFC life insurance: This ad tells about personal relationship between father and his daughter. Surf Excel: This ad conveys the student’s affection towards his teacher. Advertisements which do not convey personal ethics are: Mentos: This ad shows declining respect of a student towards his teacher. Close up: This ad degrades the value of friendship. Business ethics: Advertisements which follow the business rules and values are divided into two categories viz. , ads which follow business ethics and which do not. Advertisements which follow business ethics are: Clinic all clear: This ad follows business ethics by only promoting its product. Horlicks: This ad promotes its product by exhibiting its product. Advertisements which do not follow business ethics: Adwars which come under this category are: Coke vs pepsi Rin vs tide Human Values : Advertisements which shows human nature, cultureand behavior are divided into two categories viz. , ads which convey human values and which do not. Advertisements which convey human values are: Airtel: This ad features its promotions by showing the importance of togetherness. Fair and lovely: This ad shows the importance of human values. Advertisements which do not convey human values are: Dairy milk silk: This ad features its promotion by degrading the importance of culture Fair and lovely: This ad shows the impact of beauty on culture Societal ethics : Advertisements which shows responsibilities towards society are divided into two categories viz. , ads which convey societal ethics and which do not. Advertisements which convey societal ethics are: Tata tea : This ad shows the need of public participation and importance of politician towards society Pulser mania : This ad mainly concentrates on promoting itself rather than safety Idea : This partly conveys societal ethics but donot concentrate on the applicability of it There are many other advertisements which show concern towards the society. Some of them are: Aircel, which has taken an initiative to save our national animal by the campaign â€Å"save our tigers† Conclusion: Reputable companies and advertising agencies avoid telling lies. They realize the cost of being caught. A dent in trust can prove to be much costlier than the failure of an ad campaign or for that matter, even a brand. The challenge before advertisers and agencies is to ensure that ads reflect our values. We must endeavor to see that â€Å"advertising† does not remain a dirty word.

An Overview Of Quality By Design Engineering Essay

An Overview Of Quality By Design Engineering Essay Since there is immense competition globally and growing impact of Information technology, the pharmaceutical industry should need to improve its performance. The industry should implement newer technologies that can effectively reduce cost of production and at the same time improves product quality and regulatory compliance. Quality by Design is a newer approach that has been offered by the United States Food and Drug Administration (USFDA) which if understood well and implemented properly can save considerable amount of time and cost and at the same time can improve final product quality and regulatory compliance which can increase the speed of product to reach in to the market. This article discusses the background of quality by design concept, Building blocks of Quality by Design, and its approach across the product life span and benefits that it offers. Introduction: In 2002, the U.S. Food and Drug Administration (FDA) published a guidance document for pharmaceutical companies o n cGMP for the 21st century. This guidance document expressed a strong desire that companies should build quality, safety and efficacy in to their product. This concept is now known as Quality by Design (QbD). Till now, the meaning, benefits and impact of quality by design is confusing to many people. Some says that it is a newer way to develop drugs, biologics and devices; some says that it can shorten the production cycle; some says that it provides more business flexibility but no one knows what it is exactly. Some people do not even know that where, when and how should it be applied? Initially there are so many companies who tried to adopt Quality by Design concept but confusion gave way to frustration. Background of Quality by Design: Quality by design (QbD) is the concept first developed by the famous quality expert named Joseph M. Juran in his 1992 book called â€Å"The New Steps for Planning Quality in to Goods and Services†. He believed that quality could be planned in the very first stage of the production rather than final testing. The concept was first used in automobile industry. There is one article published in June 2007 titled â€Å"Elucidation: Lessons from the Auto Industry† says that Toyota Automobiles was the first company who implemented many Quality by Design concept to improve their automobiles in 1970s. That is why we can say that Quality by Design concept is new only for FDA regulated industries and not for other industries like technology, aeronautics, telecommunications etc. In other words, we can say that the computer we use, the phone we answer, the airplane we ride, the car we drive and the camera we use are all products of Quality by Design but we cannot say that whatever tablet we ingest and whatever biologics we use are the products of Quality by Design. In 1990s, many of the medical device manufacturing company has implemented Quality by Design aspect which resulted in reduced risk and manufacturing cost and at t he same time increased patient safety and product efficacy. From the success of QbD aspect in medical device manufacturing, the FDA officials felt that this concept has to be applied to drugs and biologics also. So, the internal discussion in FDA started in late 1990s and finally they published a concept paper in 2002 on cGMP in 21st century. With the huge help of some pharmaceutical companies, pilot programs were started to share the Quality by Design application and process understanding with the other companies.